The TLDR on me:

In the middle of a good book is my favorite place to be.

Creativity is a curse and I never want to be cured.

Whether I’m crafting copy for the latest travel campaign or brainstorming puns for my Instagram, I believe in the power of words. With years of experience across the hospitality, travel, and transportation industries — both at an agency and in-house — I’ve written everything from snappy social posts to full-scale brand campaigns.

When I’m not staring at my computer screen, you’ll find me relaxing by reading on my kindle (a very different screen).

Brightline, Copy Manager

At Brightline, I don’t just write words — I do so at high speed. From digital ads to in-station media, I oversee copy that made people stop, look, and book. I partner with the design team to create a seamless journey, making sure every piece of content was on track (see what I did there?). Oh, and I led a team of copywriters, mentoring them to keep our work sharp and on time — no delays.

Senior Copywriter & Copywriter,

Royal Caribbean

I like to think I helped steer the ship on some of the biggest campaigns, including the company’s largest digital media buy, the splash-worthy launch of Icon of the Seas, and the viral sensation the Ultimate World Cruise. My words not only sold dreams of adventure but also brought the Healthy Return to Service campaign to life post-COVID. Collaborating with designers, video editors, and stakeholders, I made sure our messaging sailed smoothly across all channels. Bonus: I mentored junior writers to help them navigate the seas of creative copywriting.

Communications Director, DeepSleep Studio

At DeepSleep Studio, I was the conductor (foreshadowing?) of all things communication, leading marketing strategies that kept clients awake and engaged. From building brand identities to crafting killer website content and marketing plans, I made sure every project aligned with client goals and kept their businesses thriving. I was the glue that held the internal and external teams together, streamlining communication across departments so everyone worked in perfect harmony (or as close as it gets at a creative agency).

The above showcase my most relevant positions and work from the past 10 years. For previous work and full resume, please email acb10d@gmail.com.